In its latest report, the research arm of the Greek Confederation of Tourism notes that wealthier visitors bring more added value to the Greek economy.
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The number of tourists visiting the Greek capital on short breaks has risen dramatically over the past 5 years prompting investments by major hotel groups.
Latest figures from the Bank of Greece show increasing demand particularly from German, French and US tourists more than offset a drop in Russian visitors.
Airlines have responded to rising demand by increasing the number of flights to Athens and to the regional airports around the country.
The data from the Bank of Greece also showed that this year Germany displaced Britain to take the number one spot for tourist visits to Greece.
More than 13.3 million Greek and foreign travelers have used the Athens International Airport Eleftherios Venizelos so far this year.
Islands of the Cyclades and the Dodecanese together with Crete accounted for almost as much tourist spending as the rest of Greece in 2017.
As Turkey's tourism recovers, Greek hoteliers who reserved rooms for high profit margins are being forced to lower their prices, say market experts.
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