In our fast-paced lives, i-D is aiming to reinvent the shopping experience in Athens. At the company’s two stores in Maroussi and Kolonaki, you are not a client, you are a guest who is invited to browse through carefully selected collections of jewelry, ready-to-wear fashion, watches and independent beauty brands and get a taste of their “slow shopping” concept.
The company’s colorful Instagram feed is a medley of their eclectic products. Purses, totes, watches, both fine and costume jewelry, exclusive fragrances and candles, shoes, books, art, high-tech goods and wearable and functional art, all under a single roof. Local talent is richly represented with promising young artists and internationally renowned designers both from Greece and abroad.
“Through their product selection i-D provides a marketplace for those seeking something original, unique and surprising that expresses their identity and passion for life and beauty.”
Through their product selection i-D provides a marketplace for those seeking something original, unique and surprising that expresses their identity and passion for life and beauty.
The company prides itself in highlighting the talent it works with, and holds monthly i-Dentities events to celebrate this. During these events, guests can meet the designers themselves and discover their latest offerings.
i-D’s staff offer their guests the time and space to take in the experience of shopping there. Attention to detail, a loving attitude and the customers themselves complete the picture. A key to what makes them so popular is that they make sure visitors to their store feel welcome and unrushed, left to linger over the pieces and immersing themselves in the atmosphere i-D’s stores. It’s casual, simple and elegant all at once and leaves the sense of wanting to visit again and again.
