Thanks in part to summer-period support from the Greek National Tourism Organization’s Great Britain and Ireland office, British travelers found out more about Greece through 27 new features appearing in some of the most prominent media sources in the UK. The natural and cultural treasures of Greece’s mainland and it islands, as well as its hospitality, its gastronomy and the tourist services the country offers all year round were all widely praised.
Ten features had already been published in the spring, bringing the total number of features published in the British press to 37.
Listed below by individual media source, the articles seem to confirm Greece as the editor’s pick:
1. DAILY MAIL
From this media source came:
2. WORLD OF CRUISING
3. CONDE NAST TRAVELLER
Material on Greece from this leading source included:
A podcast on Hydra
A podcast on Syros
A two-page printed feature for the promotion of podcasts on Hydra and Syros
A two-page printed feature on Halkidiki, listing suggestions and points of interest in Kassandra, Sithonia, and Mt Athos.
4. FAMILY TRAVELLER
From this media source came:
An online feature on multi-generational family holidays in Halkidiki, Crete, Samos, Zakynthos and Rhodes.
An online tribute to coastal Epirus, namely Parga, Preveza and Sivota, as well as Lefkada, promoting them as ideal destinations for family holidays.
An impressive and exciting online feature by one of the most important travel magazines in the UK featured the northern Aegean islands of Lemnos, Ikaria, Lesvos and Chios, promoting them as ideal alternative vacation destinations.
6. TRAVEL WEEKLY
An online tribute to Epirus appeared in perhaps the most critically important trade magazine in the UK, Travel Weekly, focusing on Preveza, Sivota and Parga, and promoting the region as an ideal destination for summer vacations, leisurely activities, and cultural tourism.
7. THE TIMES
The Times, one of the most prestigious and popular media outlets in the UK, published an online tribute to the Sporadic islands of Skiathos, Skyros, Skopelos, and Alonissos, highlighting the unique character of each island.
8. NATIONAL GEOGRAPHIC TRAVELLER
Tributes to the Ionian islands of Kefalonia, Corfu, Ithaca, and Paxos appeared in both print and online format from National Geographic Traveller, promoting these islands as ideal destinations for sailing, yachting, island-hopping, and active vacations.
9. THE ΤELEGRAPH
A travel article resulted from a press trip by representatives of the Greek National Tourism Organization’s Great Britain and Ireland office and the Telegraph and Vanity Fair travel editor, Michelle Jana Chan, to Milos, Kimolos, Amorgos and Folegandros. This travel article was published both in the newspaper’s print edition and on The Telegraph’s website.
An impressive twelve-page feature on thirteen Greek destinations made the pages of the September/October issue of Wanderlust, one of the most popular travel magazines in the UK. Pelion, coastal Epirus, Halkidiki, Kefalonia, Crete, Lipsi, Zakynthos, Rhodes, Lemnos, Kos, Skiathos, Koufonisia, and Milos were showcased as ideal destinations for late summer and early autumn bookings.
11. WORLD OF CRUISING
This leading UK cruise vacation publication ran a two-page feature in its September/October 2021 issue on Greek destinations. Crete’s Aghios Nikolaos, Rhodes, Kos, Kalymnos, and Patmos were promoted as ideal cruise vacation destinations.
12. SECRET ESCAPES
An online feature on the most popular luxury vacation booking site in the UK recommended a number of Ionian Islands to its affluent British readership; Ithaca, Paxos, Kythera, Meganisi, and Mathraki were all included.
13. JET2 BLOG
An online travel article that urged British vacationers to visit the Peloponnese made references to the region’s gastronomy, its picturesque villages, and its unique beaches.
14. NATIONAL GEOGRAPHIC TRAVELLER
Two online features appeared on National Geographic Traveller’s website. One
promoted diving tourism in Greece, highlighting five locations, namely Pavlopetri Peloponnese, Zakynthos, Amorgos, Thassos and Alonissos, as ideal destinations.
A second online feature introduced some of the lesser-known islands of the Dodecanese to the British public as ideal spots for island-hopping, soft adventure, and cultural tourism, selecting Karpathos, Nisyros, Kalymnos, Astypalea, and Leros.
An online article endorsing Halkidiki, Thassos and Samothrace for late summer and early autumn vacations and as ideal destinations for special interest tourism and wellness activities appeared on Wanderlust’s website.
16. SECRET ESCAPES
Using detailed online articles, a guide was created on the UK’s most popular luxury holiday booking website and added to the Secret Escapes pages dedicated to Greece.
This article was previously published in Greek at moneyreview.gr