Greece Launches New “Health First” Tourism Campaign

The new campaign seeks to highlight the extensive behind-the-scenes efforts implemented to ensure the safety of summer visitors.

Greece has launched a new campaign aimed at promoting the country as a safe tourism destination amid the coronavirus pandemic.

The half-minute video, which was released by the Greek National Tourism Organization (GNTO) under the slogan “Destination Greece. Health First,” brings together footage of archetypal Greek natural attractions and architecture together with the reassuring message that the country is implementing all the necessary health and safety protocols.

Greece’s early lockdown has been credited with holding down Covid-19 numbers to very low levels.

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