The sea has always been an integral part of Thessaloniki’s attraction, both as a commercial waterway that has sustained its economy and as a privilege that few seafront cities have showcased to such advantage. The city’s orientation toward the sea is due to a great extent to the vision of Ernest Hébrard, the French urban planner and architect tasked with redesigning the center after the devastating fire of 1917. His plan may have been only partially implemented, yet what grandeur survives is thanks to his basic concept of introducing so-called classical divisions: “the rational organization and zoning of spaces for production and consumption, the selective highlighting of monuments and preservation of a number of ‘picturesque’ residential precincts,” as Aristotle University Architecture Professor Alexandra Yerolympos explains in her paper Thessaloniki Before and After Ernest Hébrard. This rationale is instantly apparent along the waterfront, the 5k stretch from the port to the concert hall. Along this route, you can become immersed in the city’s vibe in under an hour, with views of the sea and Mount Olympus seemingly cast in a peWrfect frame in the background on a clear day.

To really get the taste of a city you need to visit not just its historical landmarks, but also those spots that keep adding new tales. The Palia Paralia (Old Waterfront) is one such place, running along Nikis Avenue from the port to the White Tower. It has served as a parade ground for kings and a place of protest for indignant citizens past and present.

Walking along the Old Waterfront with the sea to your right, you will see a stretch of apartment blocks on your left. Most of these were built in the 1970s, though a handful of eclectic-style edifices from the early 20th century are also squashed among them.

The architecturally indifferent buildings near the port mostly house shipping and law offices, but the view changes dramatically from Aristotelous Square onwards, segueing into luxurious apartment blocks and some of the most expensive real estate in the city. The genius of Hébrard’s vision is best illustrated in the elegance of this strip.

The ground-floor spaces of these buildings have been taken over by cafés, bars and restaurants, most of which overcharge for coffee, but make up for it with their privileged location. Not much has changed since the 20th century, when this area was abuzz with noisy traditional coffee shops and later cinemas, ideal for a languid stroll.

“BYPASS ROAD” TO WATERSIDE JEWEL
Continuing your walk for a few minutes more will bring you to the White Tower, the city’s most emblematic landmark and museum, and the point where the Nea Paralia (New Waterfront) begins, with the rather narrow sidewalk of the older stretch giving way to a broad cobbled promenade that was built in the 1960s along with the embankment.

For the first 20 years, the New Waterfront managed to retain its aesthetic appeal, but neglect nudged it into decline so that in the 80s it gradually devolved into a rather dingy and isolated spot, used for sordid trysts and the morning constitutionals of elderly residents in the immediate vicinity – earning it the nickname “bypass road.”

Thessaloniki turned over a new leaf on December 1, 2013, however, unveiling the New Waterfront, an ambitious renovation designed by architects Prodromos Nikiforidis and Bernard Cuomo. It was cause for celebration in a city in the grips of the severest economic crisis in modern history, with unemployment soaring to 30 percent. Residents continue to embrace the new boardwalk with as much enthusiasm today as they did when it was first presented to them, using it for free public events, many organized by the Friends of the New Waterfront Society, from fashion shows and concerts to all manner of artistic happenings – but no protests as the mayor has adamantly refused to allow political gatherings in this jewel of a location.