“This is the ‘Miami’ of Attica,” says a sunburned bartender with a Greek-American accent, at a popular bar-restaurant squeezed in among the boutiques in the heart of Glyfada shopping district, above Esperidon Square. He should know; he grew up in Miami. And he feels right at home here. After all, there’s even a shopping center named “The Florida Mall” in the area…

Glyfada is like another planet. If you’re in the market for women’s clothing in every color of the rainbow, for platform shoes higher than those designed by Salvatore Ferragamo in the 1960s or oversized handbags, or men’s clothing for surfers or children’s outfits that are small replicas of stylish adult designs, then you’re in the right place.

On Grigoriou Lambraki you’ll also find collections from Greek designers right alongside Italian, Spanish and Brazilian labels, with only the tram lines to keep them apart; there are also coffee shops, hair salons, opticians, and jewelry stores along the streets running parallel to the coastal road.

This is strut-your-stuff territory. Girls with perfect tans, denim shorts, crop tops and long, well-groomed hair, walk alongside boys in knee-length Bermuda shorts, with six-pack abs peeking out from under designer t-shirts. Glyfada is the land of beautiful people, with their own summer dress code, enforced five months of the year.

Putting aside Zara, H&M and Pull&Bear chain stores for a moment, Glyfada is the destination for women who want to stand out in a crowd. Here, fashion is over the top.

What makes shopping in Glyfada really worthwhile is discovering boutiques you can’t find anywhere else, not in chic Kolonaki nor high-end Kifissia, or any shopping district in Athens for that matter. Like the abstractly designed Ensayar (55 Kyprou St. for men’s clothing and 2Β Esperidon Sq. for women’s) for Moncler and Philipp Plein and sunglasses from Mykita.

Along the same street, you’ll find Boutique 52 (52 Kyprou St.) with brands like Addicted to Paradise, Greek designers (Athina Korda, Stelios Koudounaris, Glamazons) as well as Christian Lacroix, Valentino and Just Cavalli. Their motto? Good clothes open all doors. At Boutique 55 (55 Kyprou St.), it’s all about new brands.

At Soho-Soho (70 Kyprou), men’s and women’s clothes share space with books, jewelry and accessories just right for Mykonos, Paros, Spetses and other Greek islands. Or anywhere else, for that matter. Pick up items from Phillip Lim and Ancient Greek Sandals, Athena Procopiou, shoes by Brian Atwood and designers such as Jason Wu, John Varvatos and Rick Owens.

Stop in at A La Mode (22 Grigoriou Lambraki & 47 Kyprou) for Miu Miu, Marni, Rick Owens, Spektre sunglasses, and jewelry by Angelo di Spirito Rosa. You go to Glyfada because Juicy loves Athens, with a colorful Juicy Couture boutique along the main drag (16 Grigoriou Lambraki & Angelou Metaxa). You’ll also come here for Authentic American Vintage (55 Kyprou) and for Hollister and Abercrombie & Fitch at One-0-One (3 Yiannitsopoulou).

Greek designers prevail at Jet Black (74 Kyprou), black rules at Snatch (64 Kyprou) and for casual chic and boho, go to Joko (18 Dousmani). You can try out jewelry by minimalist designer Minas at Pogonatos Jewelry (33 Angelou Metaxa), alongside lesser-known designers.

If you are in a hurry and can only check out two or three stores, look for Enny Monaco (41 Laodikis) with Alaia, Balmain, Christian Louboutin and Zac Posen; Zilly (51 Kyprou & Klemanso) for wrap-around dresses by Diane von Furstenberg, Isabel Marant and Alexander Wang; or Eponymo Via Kyprou (66 Kyprou) for Italian and American fashion (from Alberta Ferretti to Ralph Lauren). And when you’re finally done with shopping, head for an  ice cream in Esperidon Square, or, better yet, in Vouliagmeni.