The fifth annual installment of the “It’s all, oh so souvenir to me!” initiative brings together more than 40 graphic designers, architects, artists and others who are invited to redefine the Greek souvenir and, by extension, the image of Greece’s tourism industry.

Their work will be on display and sale starting on Tuesday, July 11 and running through October 8 at The Art Foundation (TAF) cultural space in downtown Athens. Opening hours are Thursday-Saturday 11 a.m. – 11 p.m. and Sunday-Wednesday 11 a.m. – 9 p.m.