The Greek National Tourism Organization (GNTO) unveiled its new international advertising drive on Thursday.
The “All you want is Greece” campaign consists of five 30-second videos promoting the country’s myriad attractions – from its scenic beaches and dramatic landscapes, and its rich cultural heritage, to its diverse culinary traditions, high-end services and off-the-beaten path experiences. The videos will be shown on television networks and at tourism events across the world.
According to the secretary general of the GNTO, Dimitris Fragakis, the six-month campaign is the “biggest promotional program” the organization has put together in the past 10 years, and will also include other initiatives.
One of these initiatives is a new portal dedicated to tourism in Greece – visitgreece.gr – which will be launched in the coming days.
This article was first published on ekathimerini.com.