Yorgos Lanthimos Directs Gucci Men’s Cruise Collection

The Greek filmmaker puts his mark on the campaign in the form of whimsical details and expressionless faces, bringing to mind some of his most famous films.


Award-winning Greek filmmaker Yorgos Lanthimos has been recruited by Italian fashion giant Gucci to shoot its latest cruise collection for men.

The shoot for the Cruise 2020 lookbook took place at Rome’s Capitoline Museums, famed, among other marvelous artifacts, for a Roman copy of the ancient Greek statue of Leda and the Swan.

 

Gucci creative director Alessandro Michele, a native of Rome, told Another Man that he chose this location because he sought to “magnify the importance of the copy, at times more authentic and real than its original.”

Lanthimos’ weird and playful approach sees the models hopping and jumping, or leaning against and interacting with the iconic pieces on display in the Renaissance galleries, styled in whimsical details like full lace gloves or a Mickey Mouse bag and wearing the deadpan expressions so prevalent in films like “The Lobster” and “Dogtooth.”

This article was originally published at ekathimerini.com.



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