The Aegean aircraft may be flying at 10,000 feet but passengers fastened to their seats are taken on a tour of the island Lesvos – through images on the screen. Travelers are shown footage of walks by fishing boats moored at picturesque little ports, sunbathing at the island’s beaches, dives into the turquoise waters, walks through whitewashed alleys and traditional villages, and the experience of instant bonding with hospitable locals at unbridled summertime celebrations. The intention is to have created an alluring impression of each destination presented during a flight – in the aforementioned case, Lesvos – by the time travelers have disembarked, prompting them to add it to their list of favorite places for future holidays.
The basic idea behind the new AEGEAN airlines promotional campaign, covering 34 Greek destinations – islands and mainland – serviced by AEGEAN and Olympic Air and titled “Closer to Greece”, is to offer travelers images combined with actual culinary experiences, the aim being to encourage prospective trips to these places and ultimately help strengthen local economies.
An AEGEAN team and film crew traveled around Greece, from end to end, to shoot footage for the campaign, zooming in on the bright side of life at these Greek destinations serviced by AEGEAN and Olympic Air. The effort captures images either reminisced or eagerly anticipated for new discovery each summer.
“The intention is to have created an alluring impression of each destination presented during a flight – in the aforementioned case, Lesvos – by the time travelers have disembarked, prompting them to add it to their list of favorite places for future holidays. ”
As part of the wider campaign, Lesvos was honored during the month of May. A video of the Greek island was screened on domestic and international flights. Adding a culinary dimension to the experience, passengers at AEGEAN’s departure lounges were offered local Lesvos specialties courtesy of a collaborative effort between the airline, local producers and cooperatives. The local Lesvos products offered included Castanelli liqueur, Methymnaeos organic wine, ladotyri (spicy cheese kept in olive oil), homemade marmalades, handmade ouzo-scented biscuits, olive pies, amygdalota (traditional almond-rich biscuits sprinkled with icing sugar), as well as a taste of the island’s renowned Plomari ouzo.
Each featured destination of this promotional campaign will also be included on the menu during flights. First-class passengers aboard international flights may enjoy special dishes created by the airline’s associate chef Nikos Sarantos. He has prepared a recipe for each destination featured in the campaign. The dishes are accompanied by local wine, selected by the airline’s associate wine expert Konstantinos Lazarakis, a Master of Wine, offering a complete culinary experience and prompting the question: “When do we book our tickets?”