Campaign Launched to Boost Greek Wine Tourism

While many Greek wine labels are now available internationally, few tourists know to visit one of the country's many wineries open to visitors.


Targeting niche markets, the first digital portal focused on Greek wine tourism will be launched in the coming days and will initially present 90 wineries across the country that are ready to receive visitors. 

As part of efforts to promote Greek wineries, the National Wine Tourism Council is being created with the participation of ministries, partners such as the National Interprofessional Organization of Vine and Wine, and individuals in the sector.

Alternative tourism is funded by programs included in the recovery fund. 

The actions for the promotion of wine tourism and other alternative forms of tourism were recently presented on Santorini by Deputy Tourism Minister Sofia Zacharaki during a two-day conference. 

“The aim is for the visit to the winery to be an unforgettable experience and not just a tour,” said Master of Wine Yiannis Karakasis, addressing the conference.

This article was previously published at ekathimerini.com.


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