Greece returns as a top tourism brand despite the travails of 2020, according to the influential Anholt Ipsos National Brands Index.
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There are already indications that the summer of 2021 will see a relatively high number of travelers return to Greek destinations.
Survey finds increasing levels of trust in Greece as a destination, but broader concerns will stop many from traveling this summer.
A poll in Greece's major tourism markets found that about 2/3rds of respondents are ready to travel when restrictions are lifted.
The hope is that the country's success in handling the pandemic to date will help it offset tourism losses later in the season.
Greece is now seeing hundreds of thousands more air passengers in the winter months compared to just a few years ago.
While criticised for pushing locals out of central neighborhoods, the short-term rental trend has also inspired some companies, who are making a profit catering to the needs of the visitors.
Data for this year shows that visitor numbers rose again 2019, and a visitor satisfaction survey indicates the city can handle it.
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